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Finding sponsorship in grassroots racing is a challenging prospect. It is only further complicated by the ever changing landscape of marketing and advertising in the business world. In this video Dana Potts of B2B Motorsports and The New Capital of American Boat Racing Champions Park Lake tells us about B2B Marketing Methods. He also explains why the marketing and sponsorship methods of the past no longer work and how you need to tackle your search for sponsorship in today’s racing environment.
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